Business Advice
Analysing your advertising strategy
Most businesses find that a major proportion of their marketing budget is allocated to advertising. Their main aim is to...
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Advertising with flyers and brochures
Flyers, mailers, and brochures are affordable and selective means of getting information to a selected audience. They offer you more...
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Advertising vs. Sales Sheet
In order to track the effectiveness of your chosen advertising campaign, you will need to compare your monthly costs against...
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Advertising and setting a marketing budget
No matter how short your advertising message is, even if it is just one line, include a benefit. Give people...
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Advertising and marketing tips
"Selling Daily" - Sometimes we avoid silly and obvious promotions but they can get the job done. There can be...
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Advertising Analysis Sheet
In order to promote your business effectively, you will need to advertise and choose the appropriate method for your business,...
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Adopting stock purchasing and control procedures
When buying stock there are two crucial components. Firstly, you must have a system in place so you are fully...
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Adopting better stock buying practices
Every shopper knows that sensible buying saves money. Unfortunately, not every business owner realises the importance of careful buying in...
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10-30-60 marketing rule
People often want to know how much they should spend on marketing. There is no standard answer, but there are...
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80-20 rule of customer buying
There is an old rule in business that predicts 80 per cent of your sales will come from just 20...
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